ChatGPT中国用户估算:免费与付费结构

截至 2025 年 4 月,中国大陆用户使用 ChatGPT 的活跃人数与付费人数,按主流分析路径与中位估算如下:

核心估算结论(建议对外引用):

版本中国大陆用户规模估计建议说明
免费版 Free约 1,000 万 ±20%基于桌面流量比例 + 自媒体样本平均值
付费版 Plus 等约 100 万 ±20%折算全球付费率(4–5%)并考虑中国支付与翻墙壁垒

数据来源与推算逻辑:

1. 桌面流量法(上限估计)

  • 全球周活用户(WAU):5 亿
  • 中国访问流量占比:12.85%(SimilarWeb, 2025-03)
  • ⇒ 推算中国区活跃用户约 5,000 万
  • 付费转化:全球均值 5%,中国假设 2% ⇒ 约 100 万付费用户

2. 自媒体与行业调研法(下限估计)

  • 能稳定翻墙 + 英语基础 + 使用频率高人群:约 800–1500 万
  • 其中付费用户占比约 8–10% ⇒ 约 80–130 万

中位估计(行业常用做法):

  • 免费用户 ≈ 1,000 万(活跃、有能力访问者)
  • 付费用户 ≈ 100 万(包含个人 Plus 与企业拼车等)

为什么没有“官方数字”?

  • OpenAI 未按国家披露用户数据;
  • 中国大陆订阅依赖虚拟信用卡、港澳转链等灰色路径;
  • VPN/IP/CDN 混杂,无法精准识别“大陆用户”与“海外中国人”。

使用说明

如果你需要用于媒体发布、商业分析或学术引用,请标注为“估算数据”并注明来源组合(OpenAI、Similarweb、The Information、自媒体实测等)。


ChatGPT China User Estimates: Free vs Paid Structure

As of April 2025, the number of active and paid ChatGPT users in mainland China is estimated based on mainstream analytical models and median projections as follows:

Core Estimate Summary (Recommended for external citation)

VersionEstimated User Base in Mainland ChinaNotes
Free Version~10 million ±20%Based on desktop traffic ratio + local media samples
Paid Versions (Plus/Pro/etc.)~1 million ±20%Adjusted from global paid ratio (4–5%) with China-specific access/payment constraints

Data Sources & Estimation Logic

1. Desktop Traffic Model (Upper Bound)

  • Global weekly active users (WAU): 500 million
  • China desktop traffic share: 12.85% (Similarweb, March 2025)
  • ⇒ Estimated active users in China: ~50 million
  • Paid conversion: Global ~5%, adjusted to 2% for China ⇒ ~1 million paid users

2. Local Media & Industry Interview Model (Lower Bound)

  • Estimated 8–15 million users with VPN access, English skills, and regular usage
  • Paid ratio ~8–10% ⇒ ~0.8–1.3 million paid users

Median Estimate (Preferred Industry Reference)

  • Free users ≈ 10 million (active, able to access)
  • Paid users ≈ 1 million (including individual Plus and group subscriptions)

Why No “Official” Numbers?

  • OpenAI does not publish country-level user stats
  • Subscriptions in mainland China often rely on virtual credit cards or cross-border channels
  • VPN/CDN/IP routing makes it difficult to distinguish mainland users from overseas Chinese

Usage Note

If quoting this data for media, business, or academic purposes, please label it as “estimated figures” and cite a combination of sources: OpenAI, Similarweb, The Information, Chinese tech media estimates.